First of all, I would like to talk a little bit about Patagonia. Patagonia is an American clothing company that markets and sells outdoor clothing. Patagonia is not short of success and this is proven by their billion dollars a year in revenue, and thousands of employees across the world. Patagonia has been an avid supporter of Lynda.com in the past. From a case study, I was able to find a quote from Anthony Garcia, a training manager at Patagonia, which perfectly summed up why Lynda.com is so useful; “I love the fact that, even though it’s online training, you get to know the instructors. You have the ability to search by instructor and take several of their courses. That makes it different than other online training offerings.” Patagonia have said to look forward to incorporating Lynda.com business skills courses into future employee training initiatives as it will provide a positive and efficient impact on employee training.
Not only are large corporations benefiting from Lynda.com, one of the largest sector of individuals that are benefiting from Lynda.com are university students (hoping some of my Wilfrid Laurier peers start using Lynda.com now that they are starting to realize how much impact it can have on your learning). An example of a university which is benefiting from Lynda.com is Valparaiso University. Valparaiso University is a Lutheran, liberal arts institution located in northwest Indiana. Faculty use Lynda.com to support classroom activities, assigning online video instruction for homework while reserving class time for concept mastery and one-to-one assistance. With universities now starting to realize how important Lynda.com can be in building the foundations of a subject, there has been an increase in the amount of students that use Lynda.com, and you can be the next one. Remember, if you are a student, instructor or staff member at a publicly-funded College or University in Ontario, you are able to use all of Lynda.com resources for FREE! Email me at firstname.lastname@example.org if you have any questions or troubles getting onto your account.
Last but not least, I wanted to talk a little bit about how it can help advance yourself as an individual. Carrying on from the case study on Valparaiso University, I was able to find a little story which made me realize how important Lynda.com can have on your learning. Tammy Hartman, who took a combination of college and Lynda.com courses to move from a campus housekeeping position to a technical assistant job with the Office of Undergraduate Admission said; “I love Lynda.com. It helped me advance. And then I was able to advance into another position, administrative assistant for Integrated Marketing and Communications. None of it would have been possible without the help of Lynda.com." Next time you see a Sales job posting, and you're interested but you're scared that you don't have the adequate skills in certain sectors such as using a customer-relationship management tool (such as Salesforce), crack open Lynda.com, and learn some tips. Not only will it benefit you in the present, but it will also benefit you in the future.